Stop Guessing Why They Outrank You. The Answer Is in Their Backlinks.
Your competitor isn’t outranking you because they have better content or a bigger team. In almost every case, they have more of the right backlinks — from more of the right sites. A competitor gap analysis maps every link they have that you don’t, so you stop building blindly and start building strategically.
Our AI analyses the full backlink profile of your top-ranking competitors and cross-references it against your own. The result is a prioritised gap list — every high-value link source they’re using that you aren’t, sorted by estimated ranking impact so you know exactly where to start. We also identify where your competitors are weak, so you can build advantages they don’t have.
We don’t just hand you a spreadsheet. We translate the data into a plain-English action plan: which sites to target, what content angle will earn each link, and in what order to pursue them for the fastest ranking movement. Every decision backed by data, every priority justified by impact.
Service process
We identify the top 5 pages ranking above yours for your primary target keywords — not just brands you recognise, but the actual URLs Google is choosing to rank first. These become the subjects of the gap analysis.
Our system pulls the full backlink profile for each competitor and maps every domain linking to them. Each link is scored by domain rating, topical relevance, and estimated contribution to the competitor's rankings.
We cross-reference competitor link sources against your own profile and isolate the gaps — sites linking to your competitors that aren't linking to you. Each opportunity is scored by impact and ranked in the order most likely to produce ranking movement.
You receive a clear, prioritised action plan: which sites to target, what content angle will earn the link, and which gaps are quickest to close. No raw data exports — just a strategy you can execute immediately.
- Mapping Your Competitive Landscape
- AI-Powered Backlink Analysis
- Gap Identification and Prioritisation
- Actionable Strategy Delivery
Services outcome
We help businesses close the backlink gap on their strongest competitors — using AI-powered analysis to identify exactly which links are driving rankings and build a strategy to earn them.
- Full Competitor Backlink Map
- Prioritised Gap List by Ranking Impact
- Faster Ranking Movement Through Targeted Building
- Plain-English Action Plan — Ready to Execute
- Identification of Competitor Weak Points
- Data-Backed Strategy — No Guesswork
